Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how wlatrust.org.uk ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website and use our services. We are committed to safeguarding your privacy in accordance with UK and EU data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering or contacting us.
- Technical Information: IP address, browser type, device information, operating system, and pages visited.
- Cookies and Tracking Data: Information stored through cookies and similar technologies to recognize repeat visitors and track user preferences.
- Usage Data: Information about how you interact with our website, including referring URLs, time spent on pages, and clicks on affiliate links.
How We Use Information
We use the collected information for the following purposes:
- Conducting affiliate tracking and commission calculations for casino partners.
- Analyzing website traffic and user behaviour through analytics services.
- Improving website functionality, content, and user experience.
- Sending promotional emails and newsletters (with your consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use cookies to enhance your experience on our website:
- Essential Cookies: Required for basic website functionality and security.
- Analytics Cookies: Track user behaviour and website performance to help us improve our services.
- Affiliate Tracking Cookies: Monitor clicks and referrals to our casino partners for commission purposes.
- Marketing Cookies: Used for retargeting and personalised advertising.
You may opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino websites and affiliate partners. We are not responsible for their privacy practices, terms, or content. We encourage you to review the privacy policies of any third-party sites before providing personal information. Your use of third-party websites is governed by their own privacy policies, not this one.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request we limit how we use your information.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to direct marketing or certain processing activities.
To exercise these rights, contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Contact and registration data: Retained for 3 years after last interaction.
- Analytics and usage data: Retained for 12 months.
- Cookies: Retained according to their type (essential cookies until session ends; marketing cookies up to 24 months).
- Affiliate transaction records: Retained for 7 years for tax and legal compliance.
Contact Us
For questions about this Privacy Policy, to exercise your data rights, or to report privacy concerns, please contact:
Email: privacy@wlatrust.org.uk
Website: wlatrust.org.uk
Jurisdiction: United Kingdom
We will respond to all requests within 30 days or as required by applicable law.